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Pantone and its Worldwide Influence

We're not just talking about colour. If it were, it would be as bland as a mid-tone grey set against a midnight sky.

No, we're talking about PANTONE® colour and it is a glorious sensation.

PANTONE® "is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries" source quote, Pantone.com

There is something quite phenomenal about PANTONE® and, in my opinion, it comes down to its roots. Advertising. 

Colour of the Year

Pantone.com

Source image: Pantone (still shot from video)

"For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016." Read more...

PANTONE® is such a significant authority on the subject of colour that when they announce their "Colour of the Year" powerful and widely recognised brands clamour to join the "colour trend".

Disney

Disney Style

Source image: Disney Style

"...now is the perfect time to take a deeper look into other Disney characters that predicted this year’s trend long before it became a reality." Read more...

Nike

Hypebeast

Source image: Hypebeast

"Reimagining the Nike Air Force 1 in the two pastel-hued colorations, graphic artist Zkay Yong has created stunning iterations of the iconic basketball shoe, packaging and all." Read more...

It also extends to make-up

Sephora

Sephora

Source image: Nylon.com

now, you can introduce Rose Quartz and Serenity to your face. Pantone Universe is set to release a limited edition collection of beauty products exclusively at Sephora." Read more...

...and chocolate!

BLOCD

Mental Floss

Source image: Mental Floss

And amongst all the advertising hype the real question on everyone's mind is this:

Why did Pantone release two 2016 Colours of the Year?

It’s twins!
Color authority Pantone has for the first time anointed two colors of the year for 2016. Dubbed Rose Quartz and Serenity, they are shades of pale pink and baby blue.
The company’s announcement, expected today, is an annual event that is closely watched by the design and fashion industry as the tipoff to a trend that usually...

To find the answer to that you will have to go here...




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